The customer report included in the Concepts Platform offers a sales approach for the children’s market. This approach shows parents how to achieve their children's dreams and aspirations while protecting their finances from the unexpected. Furthermore, the permanent nature of the coverage provides life-long protection for the insured, thereby establishing a legacy.
For grandparents who are looking to provide a financial gift to their children and/or grandchildren, Health Priorities Child can be an excellent alternative. This strategy will provide the funds at a time of crisis, when they are needed the most. Furthermore, should the child remain healthy, the policy owner is able to enact the return of premiums upon cancelation of the coverage.
Target market
- Parents with children aged 0 to 25:
- Couple or single parent
- Who already have critical illness insurance
- Grandparents with grandchildren aged 0 to 25
- Considering offering a financial gift to their heirs
- Interested in leaving a legacy
Concerns:
- Protect the family’s financial security
- Pay for the child/children’s post-secondary education
- Allow children to realize their dreams and aspirations
- Be available to support a critically ill child
- Provide optimal care and access to top resources (such as Best Doctors)